Two things are on today’s docket: Vivek Ramaswamy’s star is rising and Bud Light and Target are still crashing. Regarding the former, Ramaswamy is pandering to the Trumpkins in the GOP. He’s trying to be a 38-year-old Trump but without the ugliness. He’s risen to second place in some state polls. Astonishingly, Bud Light and Target have jumped onto the gender-confusion/teenage-genital-mutilation bandwagon, as if their customers want to hear from them on the culture war. In both cases, what foolishness. Who in their right mind would think that any of this would pass the smell test?
Trump’s powerful presence in the GOP is making the party a reflection of his unlikeable persona for a functioning majority of the national electorate. By that, I mean disliked by those not siloed behind the increasingly constricted walls of MAGA world. As many Trumpers cling ever so tightly to him with each indictment, other and far more numerous GOP-leaning demographics fly the coop, no matter the imbecilities of the Biden clan on the other side of the political ledger. Democrats win by making the other guy more detested than them.
Vivek wants the nomination and will say anything to get it. For him, as an investment guru, everything, including politics, is transactional – i.e., you get something (the nomination) by paying something (pandering to the Trump crowd). What comes out is pure, unadulterated poppycock.
Have you heard Hugh Hewitt’s interview of Vivek from August 14, 2023 (transcript and audio below)? Vivek announced to the world a green light for Red Cina to invade Taiwan after 2028. You heard me right. Imitating his mentor (DJT) in the use of blunt and stark terms, no matter how asinine, he declared,
“I’m being very clear: Xi Jinping should not mess with Taiwan until we have achieved semiconductor independence, until the end of my first term when I will lead us there. And after that, our commitments to Taiwan, our commitments to be willing to go to military conflict, will change after that, because that’s rationally in our self-interest.”
There you have it in Ramaswamy’s words: Don’t mess with us until after my term ends and we have transplanted Taiwan Semiconductor and/or a good portion of the world’s semiconductor industry to our shores within reach of our IRS, EPA, and our ascendant neo-Marxists. After that, Taiwan, my friend, you’re on your own. Done.
MAGA is thrilled because no more “forever wars”. A President Ramaswamy looks tough in announcing a four-year delayed abandonment in “Trumpian” words. Well, for Taiwan, starting in 2029, enjoy the Taipei May Day parades of the People’s Liberation Army.
When pressed by Hewitt about the astounding repercussions, Vivek began repeated non-clarifications with “Let me make myself perfectly clear.” Making oneself “perfectly clear” is a poker-tell that you’re not going to be clear. He continued to insist on sending a huge naval force to the area but backed away from the will to use it. What’s the point? Thugs need to face real threats, not an armada that would blithely move out of the way for the PLA’s amphibious and aerial assault. The will to use it must be conveyed along with the deployment of the Pacific Fleet. Without the will, it’s an empty bluff.
Vivek, try to be something more than talking like Trump while acting like Jimmy Carter, Obama, or Joe Biden. It isn’t a good look for you, nor is it good for the country.
I would say, “Thank God, this guy isn’t president”, but then I have to glance over at the current occupant. Whew, what a mess, what a choice. Sadly, for this investment exec, transactional thinking doesn’t necessarily incorporate strategic calculus, such as the loss of Taiwan producing a gaping hole in the first island chain for the burgeoning PLA Navy to flood the Pacific. Vivek will do nothing but reinforce among our allies our habit of abandonment when things get messy. Remember Vietnam, Bill Clinton’s 1990s dithering with Al-Qaeda, Obama’s Iraq pullout and red line in Syria, and Biden’s Afghanistan bugout? And now Taiwan?
Our potential and current friends and allies will certainly remember. A lack of steadfastness and reliability won’t bode well for alliance-making. Who’d want to be our friend?
At that point, it will be America alone as the export part of our economy dries up in the face of a cordon of CCP satraps. If you think that Biden and company is making a hash of our way of life, wait for a President Ramaswamy and his 20-30% hit (value of our exports) to US GDP after his forced retreat to fortress America. We would be in Great Depression territory. Speaking of transactional thinking, Vivek’s pandering to the no-more-forever-wars constituency will have real world costs. We’ll quickly learn the value of alliances as we get crushed under a depression-ignited, debt-fueled, and bulging safety net.
Vivek’s foolishness can be chalked up to youthful rashness. What’s the excuse for the seasoned big wheels at Anheuser-Busch and Target? Or, are they “seasoned”, by whom, where? Who thought that a man (Dylan Mulvaney) trying to compete and look like a bulk of their customers’ wives and girlfriends would be a nice way to expand the Bud Light brand? Who thought that the family-friendly Target, with many a mother with children in tow, would be an excellent venue to advocate gender confusion and same-sex amory? It’s unfathomable.
At this time, Bud Light’s sales continue to plummet. They can’t give away the stuff. Whereas, at the beginning of the year, it ranked #1.
The person most responsible for the debacle was Bug Light’s 39-year-old advertising exec Alissa Heinerscheid. Her classroom pedigree is impressive: Groton, Harvard, Wharton. But is such a distinguished pedigree a marker for success for the company and its products? We’re at a stage in our history when people need to question the idea that business acumen is a product of overhyped degrees from institutions who have been diminishing in excellence for years.
It probably never occurred to Alissa that expanding the brand in one direction could lead to lead to a dramatic contraction in another. This is a person who was marinated in a cocoon far removed from the lives of the people who buy the goods. She may know of the average Americans’ way of life, but it’s a kind of knowing absent the intimacy of actually having lived it. For her, “beer” meant European or craft. In her rarified social atmosphere, sex rebels are a cute social appurtenance; they’re kind of cool.
However, for the bulk of Bug Light’s consumers, it’s a movement to revolutionize their lives and expose their kids to emotional harm in their crucial developmental years. They want a beer to drink at the bar-be-cue not one that is curated to advance a disturbing cause. Who would have thought that in a week someone like Heinerscheid could turn a popular product into an icon of a left-wing cultural revolution? Bud Light’s sales have dropped for 17 straight weeks. “Expanding the brand” turned into subtracting the core, and out goes Alissa, and down goes Bud Light.
It’s a similar pattern with Target. Pride Month 2023 in June heralded a drop in sales which continues into the third quarter after the geniuses in the c-suite thought that it was a good idea to plaster the kids’ department in pride flags, introduce a line of “tuck friendly” girls’ swimsuits, and carry children’s products from Abprallen, famous for their Satanist line. What accounts for what can only be described as bizarre decisions? Like Bud Light and its determination to link with a TikTok “influencer” for transgenderism, these decisions arise out of people who were acculturated in a peculiar environment at odds to the life lived by most people who’ll never experience the Groton-to-Wharton social pipeline. The c-suite is simply out of touch, and grossly so. It’s as if they came from a different planet, and don’t realize it.
Both cases are abject lessons in how to clog the bankruptcy courts by making yourself detested. The quality and affordability of the good or service is made irrelevant. Simply seen walking from the parking lot into the store, or being seen with the blue can in your fridge, now could brand you as an endorser of extremist causes.
It’s more complicated than “go woke, go broke”. The turn-off won’t come from the Groton-to-Wharton crowd. Anyway, their Maserati won’t be seen in the parking lot or with a 12-pack in the passenger seat. More accurately, it’s “go woke and half the country will be suspicious of what you’re selling”.
Meanwhile, from the right comes the youngish business savant, anxious to be president, who is completely out of his league regarding foreign relations and national security, adding greater urgency to the possible uses of the phrase “idiot savant”. Along with much of the c-suite, their self-confidence is so grand that they will court disaster for all of us.
RogerG
Read more here:
* Transcript and audio of High Hewitt’s complete 8/14/23 interview of Vivek Ramaswamy: “Vivek Ramaswamy On All Things National Security” at https://hughhewitt.com/vivek-ramaswamy-on-all-things-national-security?highlight=vivek%20ramaswamy
* “Who Will Heed the Lessons of Target and Bud Light?”, Jim Geraghty, National Review Online, 8/17/23, at https://www.nationalreview.com/corner/who-will-heed-the-lessons-of-target-and-bud-light/